Yahoo.com is visited each day by nearly 30% of all of the people that are on the internet. Yahoo isn’t the world’s most used search engine, but that still have a very large share of the search market, because they have the #1 website in the world. People use Yahoo to find info on sports, cars, money, and a bazillion other topics.
Many people that are trying to make money online discard Yahoo totally. However, making money with the internet is about getting traffic from as many sources as possible and Yahoo can be a legitimate source of extra traffic.
Optimizing For Yahoo
Search engine optimization for Yahoo is very much like getting ranked in Google, except for a few minor differences. I will list the ranking factors in order, the most important factors will appear at the top of the list.
- Inbound Links – Like most search engines, Yahoo uses inbound links to determine the importance of a page. Google pioneered this idea, but Yahoo adopted the concept. Increasing the amount of inbound links to your site can definitely help you to improve your ranking in Yahoo. The anchor text (def.) of inbound links greatly influences ranking with Yahoo.
- Keyword In Title Tag – If you don’t have your keyword in your HTML title tag, you can forget it with Yahoo.
- URL – Yahoo likes to see the keywords that are searched for in the URL of the pages they are ranking. If you blog, make sure your permalinks are set to show the post titles, and write with your keywords in your titles. If you have a traditional site, get your keywords into your filenames. One area where Yahoo is very different from Google is that they care about the amount of slashes in the URL. With Yahoo, http://sampledomain.com/folder/folder/folder/document/ won’t rank as well as http://sampledomain.com/document/. In my opinion this is one of the major factors that makes Google better than Yahoo. They realize that the ‘document’ in question is the same document, no matter how many slashes appear in the URL. Regardless, taking out the extra slashes in the URLs can help you to rank better in Yahoo.
- Site Age – Yahoo is a ridiculously slow search engine. They will take longer to rank your pages than any other search engine out there. This is another very significant factor that makes Google a lot better than Yahoo. Most of Yahoo’s results are at least a few months old. Older sites tend to get indexed more frequently than newer sites in Yahoo and they also rank a lot better.
- Keyword Use Within The Page – This is a must if you want to get ranked in Yahoo, but is at the bottom of the list because it isn’t enough by itself. Using the keyword you want to get ranked for is essential, but won’t get you ranked unless you also take care of the other factors.
Key Differences Between Yahoo And Google
- Yahoo cares about the amount of slashes in the URL.
- Yahoo doesn’t care much about the freshness of information, in fact old pages tend to rank better than new ones in Yahoo.
- Yahoo doesn’t seem to care as much about the amount of links a page has within a site. With Google, you can move a page up in the search results by linking to it from more pages within your site. This doesn’t seem to help with Yahoo.
- Yahoo doesn’t care as much about the relevance of links. In other words, getting links from sites that aren’t like yours will help you more with Yahoo than it will with Google. Getting too many links from non-relevant pages will hurt you with Google so you won’t want to overdo this.
Questions About Getting Ranked In Yahoo?
If you have any questions about getting ranked in Yahoo, please feel free to use the comments. I’ll be happy to take a look at your site if there’s a way that I can help!