This post was submitted to You Blog by Barry O.,Â a full-time Internet Marketing consultant with 12 years experience in web graphics, HTML, CMS, Linux hosting and A/V production. You can read about website automation and monetization on his blog at http://1Cat.biz ). I loved this post and think that you will too.
Remember in the early â€™90â€™s when we first started hearing about â€œAlternative Rockâ€? Well, whatever happened to â€œAlternative Rockâ€?
Did it go away? And what exactly was it?
You donâ€™t really hear that term mentioned that often anymore. When you do, the musical style it is referring to kind of sounds like something youâ€™ve heard before.
Actually, it sounds like something you hear everyday, if you listen to main-stream radio.
Alternative Rock didnâ€™t go away. It became main-stream and by definition ceased to be â€œalternativeâ€.
I for one am grateful that it did because, I really like that sound! Iâ€™m sure there are more than a handful of artist and musicians who are also grateful. Because, the â€œmain-streamingâ€ of Alternative Rock catapulted their careers, made them a ton of money and brought them rock-star fame.
But, it also left a lot of great artist in the dust because the â€œIndieâ€ (Independent) labels that started the â€œAlternative Rockâ€ sound either sold out to, or were simply crushed by the major labels when they started to pick up on the new sound.
I first started hearing about Web 2.0 in 2005. To me it was the â€œAlternative Rockâ€ of the Internet world. It was a new, different way of doing things. It was free, open, experimental and a little unorthodox and all of the â€œcool kidsâ€ were doing it.
Many of these new tools were being developed by high school and college â€œkidsâ€ using open source technology that the big, â€œmoney-grubbingâ€ corporations had no control over. There was a new sense of freedom and expression on the web that anyone with a computer and Internet connection could tap into.
Well, like most things that catch on in our pop, high-tech culture, Web 2.0 is quickly going from alternative to main-stream. But, while the players are definitely getting bigger (i.e. Yahoo, Google, Microsoft, etcâ€¦) I believe thereâ€™s still plenty of room for the â€œlittleâ€ guy to live the dream, contribute to and benefit from this, maybe not so, brave new frontier.
Now, some of you may argue that Iâ€™m way behind the 8-ball on this one and Web 2.0 isnâ€™t â€œbecoming main-streamâ€ but rather, it already â€œIS main-streamâ€ or that itâ€™s even â€œold newsâ€.
Well, I guess that all depends on your perspective and who you ask.
If you ask 10 different people, â€œWhat is web 2.0?â€ youâ€™ll most likely get 10 different answers. Even though, they may use some of the same buzz words like blogging, MySpace, FaceBook and RSS an exact definition is hard to come by.
I believe that Web 2.0 canâ€™t be defined by just a certain set of techniques or tools. (Though, new technology is undeniably a large part of Web 2.0)
The greater meaning of Web 2.0 is what those tools empower us to do.
That power is the â€œPower of Participationâ€.
It is the power to participate in growing a global, â€œcollective intelligenceâ€. To learn and benefit from those who bring value to our lives from their â€œhonest, intelligent effortâ€ and quite frankly, ignore or weed out those that donâ€™t.
It is the power for us to decide for ourselves, with the help of those we truly trust and respect, instead of being constantly force fed the opinions of those with the most power, influence and money.
It is the power to shrink the globe by being able to instantly communicate with anyone around the world. (And it costs as little as a cup of coffee, in an Internet cafÃ©, or even free.)
It is the power of freedom to express oneself and be heard and to possibly make some kind of difference.
So, can Web 2.0, â€œThe Power of Participationâ€, be used by individual Internet Marketers, businesses and organizations to profit from?
Of course it can. That fact is continually proven everyday.
But, when done in a way that ads value to peopleâ€™s lives, and the world, the rewards will be more than just financial. They will also include the personal satisfaction that comes from helping others and a job well done.
OK, thatâ€™s enough pontificating from me. I invite you to exercise your â€œPower of Participationâ€ by commenting on this post.
Tell me what you think. Tell me where I got it right and where I got it wrong.
Sincerely, Barry O.