Has Web 2.0 Become Web 2.Old?

This post was submitted to You Blog by Barry O.,  a full-time Internet Marketing consultant with 12 years experience in web graphics, HTML, CMS, Linux hosting and A/V production. You can read about website automation and monetization on his blog at http://1Cat.biz ). I loved this post and think that you will too.

1Cat.biz - Website Automation and MonetizationRemember in the early ’90’s when we first started hearing about “Alternative Rock”? Well, whatever happened to “Alternative Rock”?

Did it go away? And what exactly was it?

You don’t really hear that term mentioned that often anymore. When you do, the musical style it is referring to kind of sounds like something you’ve heard before.

Actually, it sounds like something you hear everyday, if you listen to main-stream radio.

Alternative Rock didn’t go away. It became main-stream and by definition ceased to be “alternative”.

I for one am grateful that it did because, I really like that sound! I’m sure there are more than a handful of artist and musicians who are also grateful. Because, the “main-streaming” of Alternative Rock catapulted their careers, made them a ton of money and brought them rock-star fame.

But, it also left a lot of great artist in the dust because the “Indie” (Independent) labels that started the “Alternative Rock” sound either sold out to, or were simply crushed by the major labels when they started to pick up on the new sound.

I first started hearing about Web 2.0 in 2005. To me it was the “Alternative Rock” of the Internet world. It was a new, different way of doing things. It was free, open, experimental and a little unorthodox and all of the “cool kids” were doing it.

Many of these new tools were being developed by high school and college “kids” using open source technology that the big, “money-grubbing” corporations had no control over. There was a new sense of freedom and expression on the web that anyone with a computer and Internet connection could tap into.

Well, like most things that catch on in our pop, high-tech culture, Web 2.0 is quickly going from alternative to main-stream. But, while the players are definitely getting bigger (i.e. Yahoo, Google, Microsoft, etc…) I believe there’s still plenty of room for the “little” guy to live the dream, contribute to and benefit from this, maybe not so, brave new frontier.

Now, some of you may argue that I’m way behind the 8-ball on this one and Web 2.0 isn’t “becoming main-stream” but rather, it already “IS main-stream” or that it’s even “old news”.

Well, I guess that all depends on your perspective and who you ask.

If you ask 10 different people, “What is web 2.0?” you’ll most likely get 10 different answers. Even though, they may use some of the same buzz words like blogging, MySpace, FaceBook and RSS an exact definition is hard to come by.

I believe that Web 2.0 can’t be defined by just a certain set of techniques or tools. (Though, new technology is undeniably a large part of Web 2.0)

The greater meaning of Web 2.0 is what those tools empower us to do.

That power is the “Power of Participation”.

It is the power to participate in growing a global, “collective intelligence”. To learn and benefit from those who bring value to our lives from their “honest, intelligent effort” and quite frankly, ignore or weed out those that don’t.

It is the power for us to decide for ourselves, with the help of those we truly trust and respect, instead of being constantly force fed the opinions of those with the most power, influence and money.

It is the power to shrink the globe by being able to instantly communicate with anyone around the world. (And it costs as little as a cup of coffee, in an Internet café, or even free.)

It is the power of freedom to express oneself and be heard and to possibly make some kind of difference.

So, can Web 2.0, “The Power of Participation”, be used by individual Internet Marketers, businesses and organizations to profit from?

Of course it can. That fact is continually proven everyday.

But, when done in a way that ads value to people’s lives, and the world, the rewards will be more than just financial. They will also include the personal satisfaction that comes from helping others and a job well done.

OK, that’s enough pontificating from me. I invite you to exercise your “Power of Participation” by commenting on this post.

Tell me what you think. Tell me where I got it right and where I got it wrong.

Sincerely, Barry O.

Comments 23

  1. Pingback: Your Internet Marketing Blog » Has Web 2.0 Become Web 2.Old?

  2. Personally, I can’t stand anything that would be considered “Web 2.0”. It’s the Emo-Kid of the internet. It is old, and it is tired. Bubbly fonts with glossy text banners. Horizontal scanlines, overused gradients, all of it is just terrible. BUT at the same time, I HAVE seen the whole idea of “Web 2.0” pulled off correctly, and it fits perfectly with your power of participation. Oh and, I think you have a typo 😀

    Right here–> “…way that ads value…” Did you mean adds?

  3. Congratulations to Barry on his post being promoted to the main blog! Court… thank you for providing us with a great opportunity to write for You Blog. An excellent example of the “power” at work!

    My best to you both.
    Stephen Spry

  4. What better comment can be made? You have been quite lucid on both the alternative rock and web 2.0. I am more qualified to comment on the former than the latter but, the latter is more relevant today. web2.0 has completely changed the way the world works. The speed with which such change is taking place is also mind blogging.

  5. I like the term “Power of Participation”. I think, as social media continues to mature, that you will see much, much more of this participation. For one thing, and let me put my guru hat on, following the basic principles of posting on a social site, 1. content, 2. tagging, 3. friends, there are many that are not getting the results they expect. I see a great number of posts that are not high quality and consist primarily of spam. I see a great number of posts, particularly in Stumbleupon and Mixx, that are not tagged with appropriate keywords. I see many social site members that are not pursuing friend making vigorously and “shouting” when they submit a particularly good post.

    Educate these masses and web 2.0 will turn into web 10.0

    That is my task and I have written about it for Stumbleupon with my article titled Stumbelupon – Advanced Tactics

  6. We called it ‘punk’ back in the 70’s. It was music for those of us who didn’t want to sing along with the BeeGees. Likewise Elvis in the mid 50’s was for people who didn’t want to listen to Perry Como. Marketers will grab onto the cool factor and sell it and, in the process, wring much of the soul out of it, but the core remains outside the mainstream.

  7. I’m a good gauge of that. Not being a very cutting edge person I learned about Web 2.0 six months ago. It was dated by the time I caught on!

    I blogged for two years for the love of it. Took two years off and made a comeback 6 months ago.

    I still do it for the love of it but mainstream is making it easier for people to make money online.

    A very timely article because everyone is waiting to see what’s next.

    Who is going to be the daring one to leave the flock and create the next new Internet hit?

    Facebook founder has good timing. Do you think FB would fair so well if these deals would have been six months in the future?

  8. It will be a few more years before web 2.0 is labeled mainstream like altenative rock has become.
    Web 3.0 is already in the makings,and being labled as the semantic web where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. “It’s a set of standards that turns the Web into one big database,”

  9. Kind of an interesting one. i thought alternative music has died. never know that it has become mainstream. anyway the “power of participation is indeed the soul of web2.0. it has never become old yet infact i believe the true power of it is just begun to explode.

    1. Ditto.
      Thanks for the insight, but i believe for us newbies that something went over our head?
      How does translate into helping us? Or??
      Thanks for the time reply.

    2. I don’t think your ignorant at all. In fact your honest question helps support my point about Web 2.0 still having a lot of life left in it.

      The “Authority Black Book” by Jack Humphrey is a good Web 2.0 resource. You can get it here… http://1cat.biz/asc

  10. Pingback: The 1st Weekly YouBlog Awards | Internet Marketing | Strategy & Services

    1. Court,

      Thanks so much for the opportunity you’ve given us all to post on your blog. This is a lot of fun!

      When I saw my post in your email and on the home page of your blog I felt like a superstar. 🙂

      Peace, Barry O.

  11. Thought you might be interested in Jakob Nielsen’s Alertbox for December 17…
    Web 2.0 Can Be Dangerous

    AJAX, rich Internet UIs,mashups, communities, and user-generated content often add more complexity than they’re worth. They also divert design resources and prove (once again) that what’s hyped is rarely what’s most profitable.

    Who’s Jakob Nielsen? Well click and find out. Love him or hate him, he’s got some good thoughts on web site usability to ponder…


    1. Stephen,

      This is a very interesting article. I have run into a few usability problems while implementing a new AJAX shopping cart.

      Like all new things it will take some re-educating and re-learning. And not all new things are better.

      But, I like a little danger in my Internet. The pioneers had to take a few arrows but they also got to the land and gold first.

      (Well, if you don’t count the indians.) 🙂

  12. OK I confess. I just scanned the article the first time. I went back and read it again and I agree with much of what he is saying.

    I think the problems he describes have always plagued websites. People who have no idea about their market or even how to market are usually the ones making the decisions on how the company website should look and function.

    And they usually base those decisions on some “cool flash” movie they saw on another site or something their friends tell them verses good research, planning, design practices and testing.

    I think it has more to do with not knowing how to market than Web 2.0

    That having been said his site could use a little design help. I mean would it kill him to throw a graphic on there and add a little color? 🙂

    Not everybody wants to look at a blank white page with black text.

    1. “That having been said his site could use a little design help. I mean would it kill him to throw a graphic on there and add a little color?”

      LOL Now THAT IS funny!!! Especially when you know what Nielsen is about!!

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