I’ve been reading a lot of posts lately about the issues related to Google’s smackdown on paid links. People don’t know who they shouldn’t be linking to and some blogs have gone as far as saying that they are going to place a nofollow on every link, just in case.

Guys this is just silly. To curb the paranoia, let me explain the only two reasons you would place a nofollow on a link:

  1. Someone paid you for the link.
  2. You can’t vouch for the link. In other words, if a user created the link, you can’t really vouch for it. In this case, you should nofollow it. If you make a link to a real site that you like, or provides some kind of value, there’s no reason to place a nofollow on it.

Placing a nofollow on a link that provides value could hurt you in the long run. I have people link to Court’s Internet Marketing School with a nofollow almost every day. I have a hacked browser that shows me when people do this. I’m not going to name names but I can tell you that if those people ever come back to ask for help promoting something, I’m not sure what I would do. You know who you are!

I have always been very liberal in linking out. On multiple occasions I’ve linked out to 40+ brand new sites at a time. This is fine as long as they are providing something of value.

Being stingy will come back to get you. Karma people. ;)